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a composer, music producer and creative audio director.
Since 1997 Irad has been creating original music packaging and content for brands, digital and broadcast media, and specialising in musical branding.
Similar to the way a visual design agency acts, Irad accompanies a wide variety of brands while finding, formulating and crystallizing their sound.
is to create sparkles in the everyday life, with music as a design tool. Life should not only look interesting. We should make it sound that too.