News 13/Channel 10

Ahead of it's launch in 2003, Irad was commissioned to compose and produce the new television Channel 10's theme and music for all news programs on the channel.

Each program received a unique theme of it’s own, tailored to the content category, yet all programs incorporate and sign by the channel's musical logo.

In early 2019, the company’s name had to be changed to News 13 due to companies merger. As the DNA of the news company, programs and talents actually remained the same, it was clear that keeping the music of the brand will set it’s continuity in cement.

Refreshed every couple of years, the News 13 ta-na—na musical brand is widely identified and distinguished among it's audience on all platforms.